Privacy Policy

Last Updated: September 22, 2026

At Velroxa LLC, doing business as Sleep Velroxa (“Sleep Velroxa,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use https://sleep.velroxa.com/ (the “Site”), purchase products from us, communicate with us, or otherwise use our services (collectively, the “Services”).

“You” or “your” means any individual who accesses or uses the Services, including customers, website visitors, and other individuals whose personal information we process.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information that you provide to us, information collected automatically when you use the Site, and information we may receive from third parties.

1.1 Information You Provide

Depending on how you interact with us, we may collect:

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Payment and transaction information

• Account login information

• Order history

• Wishlist or product preference information

• Customer service communications

• Reviews, comments, photographs, or other content you voluntarily submit

• Information you provide when contacting us or requesting support

We do not need to receive or store your full payment card number to process your order. Payment information may be processed directly by our third-party payment processors.

1.2 Information Collected Automatically

When you visit or use the Site, certain information may be collected automatically through cookies, pixels, tags, logs, and similar technologies.

This information may include:

• IP address

• Browser type and version

• Device type

• Operating system

• Language and general location information

• Referring website or URL

• Pages viewed

• Links clicked

• Time spent on pages

• Website navigation and interaction information

• Information about how you interact with our emails, advertisements, and website

We use this information to operate, secure, analyze, and improve the Site and, where permitted, measure and personalize advertising.

1.3 Information From Third Parties

We may receive personal information from third parties that support our business, including:

• E-commerce platforms

• Payment processors

• Shipping and fulfillment providers

• Fraud-prevention providers

• Analytics providers

• Advertising and marketing platforms

• Customer service and communication providers

• Social media or other platforms when you interact with us through those services

These third parties may collect or process information according to their own privacy policies and applicable contractual or legal requirements.

2. How We Use Personal Information

We may use personal information for the following purposes:

Order Processing and Service Delivery

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Provide order confirmations and tracking information

• Process returns, refunds, and exchanges

• Manage customer accounts

• Provide customer support

Website Operations

• Operate and maintain the Site

• Improve website functionality

• Understand how visitors use the Site

• Troubleshoot technical problems

• Maintain website security

Fraud Prevention and Security

• Detect and prevent fraud

• Protect our customers and business

• Detect unauthorized activity

• Maintain the security and integrity of our Services

Analytics

• Measure website traffic and performance

• Understand customer interactions

• Analyze trends and usage patterns

• Improve our products, website, and Services

Marketing and Advertising

Where permitted by applicable law and subject to applicable consent requirements, we may use personal information and online identifiers to:

• Send promotional communications

• Measure advertising performance

• Create or use advertising audiences

• Show advertisements that may be relevant to your interests

• Conduct remarketing or retargeting campaigns

• Measure conversions and campaign effectiveness

You may have rights to opt out of certain forms of targeted advertising or withdraw consent where applicable.

3. Legal Bases for Processing Personal Information

For individuals subject to the UK GDPR or other applicable data protection laws that require a lawful basis, we process personal information using one or more applicable legal bases depending on the circumstances.

These may include:

Performance of a Contract

We may process information when necessary to:

• Process and fulfill your order

• Process payments

• Arrange shipping

• Provide customer support

• Provide other services you request

Legal Obligations

We may process information when necessary to comply with applicable laws, regulations, legal processes, tax requirements, accounting requirements, or lawful requests from authorities.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include:

• Operating and improving our business

• Maintaining website security

• Preventing fraud

• Improving customer service

• Understanding website usage

• Measuring marketing performance

• Protecting our legal rights

Consent

Where required by law, we may rely on your consent for specific processing activities, including certain marketing communications, cookies, advertising technologies, or other processing.

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Site.

Cookies may be used for:

• Essential website functionality

• Shopping cart and checkout functionality

• Security and fraud prevention

• Website analytics

• Performance measurement

• Advertising and remarketing

• Remembering preferences

You can manage certain cookie preferences through your browser settings and, where available, our cookie consent mechanism.

Disabling certain cookies may affect the functionality of the Site.

5. Google Analytics and Google Advertising Services

We may use Google Analytics to understand how visitors interact with our Site and to measure website performance.

We may also use Google Ads and related Google advertising technologies to measure advertising performance, create advertising audiences, and deliver or measure personalized or remarketing advertising where permitted by applicable law.

These services may use cookies, advertising identifiers, or similar technologies to collect information about website interactions.

Google provides users with controls for personalized advertising through Google Ads Settings. Google also provides an Analytics opt-out browser add-on and other privacy controls.

You can manage personalized advertising preferences through Google’s advertising settings.

Where required by applicable law, we will request appropriate consent before enabling cookies or advertising technologies that require consent.

If Google Analytics is linked with Google Ads, certain Analytics data may be made available to Google Ads subject to the applicable settings and controls.

We do not intentionally send information to Google Analytics that directly identifies you, such as your full name, email address, or payment card information.

6. Sharing of Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.

These third parties may include:

Service Providers

• Payment processors

• Shipping and fulfillment providers

• E-commerce and hosting providers

• IT and technology providers

• Customer support providers

• Fraud-prevention providers

• Analytics providers

• Email and communication providers

Advertising and Marketing Providers

Where permitted by law, we may share certain online identifiers, usage information, or advertising-related information with advertising and marketing providers to measure campaigns, create audiences, or provide targeted advertising.

Legal and Regulatory Authorities

We may disclose information when required or permitted by law, including to:

• Comply with legal obligations

• Respond to lawful requests

• Protect our rights or property

• Prevent fraud or abuse

• Protect the safety of our customers, users, or others

Business Transactions

If Velroxa LLC is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. California Privacy Rights

If you are a California resident and applicable California privacy law applies to you, you may have certain rights regarding your personal information.

These rights may include:

• The right to know about personal information collected, used, disclosed, or otherwise processed

• The right to request deletion of personal information, subject to legal exceptions

• The right to correct inaccurate personal information

• The right to opt out of the sale of personal information

• The right to opt out of the sharing of personal information for cross-context behavioral advertising

• The right to limit certain uses or disclosures of sensitive personal information where applicable

• The right to non-discrimination for exercising applicable privacy rights

California law also recognizes opt-out mechanisms such as the Global Privacy Control (GPC) where applicable.

How to Submit a California Privacy Request

To submit a privacy request, contact us at:

Email: Support@sleep.velroxa.com

Please clearly state the type of request you are making.

We may need to verify your identity before completing certain requests in order to protect your personal information and prevent fraudulent requests.

We will respond to verified requests within the time required by applicable law.

8. UK and European Privacy Rights

If you are located in the United Kingdom, European Economic Area, or another jurisdiction with applicable data protection laws, you may have certain rights regarding your personal information.

Depending on the circumstances and applicable law, these may include:

• Right to access your personal information

• Right to correct inaccurate information

• Right to request deletion

• Right to restrict processing

• Right to object to certain processing

• Right to data portability

• Right to withdraw consent where processing is based on consent

• Right to lodge a complaint with a relevant supervisory authority

The availability of these rights depends on the applicable law, the legal basis for processing, and the circumstances of the request.

You may exercise applicable rights by contacting us at:

Email: Support@sleep.velroxa.com

We may request reasonable information necessary to verify your identity before processing a request.

9. Marketing Communications

If you subscribe to our marketing communications, we may send you promotional emails, offers, product updates, or other marketing communications.

You may unsubscribe from marketing emails at any time by:

• Clicking the unsubscribe link included in the email, or

• Contacting us at Support@sleep.velroxa.com

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, account notices, or other messages necessary to provide the Services.

10. User-Generated Content

If you submit reviews, comments, photographs, testimonials, or other content to the Site, that content may be displayed publicly depending on the feature through which it was submitted.

Please do not include sensitive personal information, financial information, or other information you do not want publicly displayed.

We are not responsible for personal information that you voluntarily disclose through publicly visible content.

11. Third-Party Websites and Services

Our Site may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

When you interact with a third-party service, that service may collect and process your information according to its own privacy policy.

We encourage you to review the privacy policies of third-party services before providing personal information.

12. Children’s Privacy

Our Services are not directed to children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us at:

Support@sleep.velroxa.com

If we become aware that we have collected personal information from a child in circumstances where collection is not permitted, we will take reasonable steps to delete the information as required by applicable law.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure.

Accordingly, we cannot guarantee absolute security of personal information.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Providing our Services

• Completing transactions

• Maintaining business and transaction records

• Resolving disputes

• Preventing fraud

• Complying with legal, tax, accounting, or regulatory obligations

• Enforcing our agreements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Where a specific retention period is not required or practical, we use reasonable criteria to determine how long information should be retained.

15. International Data Transfers

Because we operate from the United States and may use service providers located in other countries, your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

Where applicable law requires safeguards for international transfers, we will use appropriate safeguards, which may include:

• Standard Contractual Clauses

• Adequacy decisions

• Other legally recognized transfer mechanisms

The specific safeguard used may depend on the destination country, service provider, and applicable law.

For UK GDPR purposes, privacy information should explain applicable international transfers and the safeguards used where relevant.

16. Do Not Track and Similar Signals

Some browsers provide “Do Not Track” or similar signals.

Because there is currently no universally accepted standard for responding to all such signals, our Site may not respond to every browser-based Do Not Track signal.

Where applicable law requires recognition of a privacy preference signal, we will process the signal in accordance with applicable legal requirements.

17. Your Privacy Choices

Depending on your location and applicable law, you may have choices regarding:

• Cookies

• Analytics

• Personalized advertising

• Marketing communications

• Certain data sharing

• Access to personal information

• Correction of personal information

• Deletion of personal information

You can also manage certain advertising preferences through Google’s advertising settings when Google advertising services are used.

18. How to Exercise Your Privacy Rights

To submit a privacy request, please contact us:

Email: Support@sleep.velroxa.com

Subject: Privacy Request

Please include:

• Your name

• Email address associated with your interaction with us

• The type of request you are making

• Any additional information reasonably necessary to process your request

We may request additional information to verify your identity.

We will process verified requests within the period required by applicable law.

19. Complaints

If you have a concern about how we collect, use, or process your personal information, please contact us first at:

Support@sleep.velroxa.com

If you are located in a jurisdiction that provides a right to lodge a complaint with a privacy or data protection authority, you may also contact the relevant supervisory authority.

For UK GDPR purposes, individuals generally have the right to lodge a complaint with a supervisory authority.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our Services

• Our business practices

• Technology

• Legal or regulatory requirements

• Privacy practices

When we make changes, we will update the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Legal Entity: Velroxa LLC

Doing Business As: Sleep Velroxa

Address: 10226 Curry Ford Rd, Suite 107 Orlando, FL 32825, United States

Phone: +1 786 738 9393

Customer Support Email: Support@sleep.velroxa.com

Website: https://sleep.velroxa.com/

Customer Service Hours: Monday – Friday: 9:00 AM – 5:00 PM Eastern Time (ET)

Response Time: 24–48 business hours

When contacting us regarding an existing order, please include your order number where applicable.